Book Excerpt: The W Day by Guilia Macchia

From the Ring . . . to the Yes, I do

You are looking at your engagement ring, not only overjoyed but also worried about planning

the most important event of your life. This book will help you to relax and to make the decisions that will ensure that you have the wedding of your dreams. This systematic guide will direct your steps as you design and produce an event that will evoke a lifetime of memories.

Organization and Multitasking

The secret of a good event planner is organization. Planning an event involves keeping track

of so many details, including expenses. Whatever timeframe you are working with, wedding planning tends to happen in two big spurts: the booking at the very beginning and the coordination toward the end. At the end of this book, you will fi nd a checklist. Following it will ensure that you take the right steps at the right time. You will need to purchase a planner with pockets to keep all payment receipts in order. This will be your best friend during the months ahead. Once you have the basic tools, you are ready to start. You only need to infuse enthusiasm into one of the most challenging and rewarding tasks of your life!

Budget Setting

Every couple has a dream wedding in mind. Everything has a cost, and it is surprisingly easy

to lose track of expenses. Determining your budget is defi nitely the fi rst task. Set a budget, leaving

room for unexpected extras, and stick strictly to it. There are always unanticipated changes that

can tax your pocketbook. In 2008, the average cost of a wedding was more than $21,800; however,

according to the Bridal Association of America, most couples shell out 10 to 12 percent more than

they originally planned. The good news is that you can create a beautiful wedding on any budget,

even the smallest one. It simply requires that you manage your money properly, prioritize, and

allocate funds for all of the expenses that you will face.

Last but not least, ask yourself who’s paying for the wedding. If you have contributors in your

family, you should consider this when you are making decisions.

Which Kind of Wedding Is for Me?

There is not a correct answer to this question. Perhaps you have been dreaming of your fairytale

event since you were a little girl, or you may prefer a more laid-back affair. In this book, you will

fi nd a variety of proposals that can be adapted to suit your taste. Choose the one that most closely

meets your and your fiancé’s desires, infusing it with your personal style.

A word about your fiancé: most of them will defer to the bride regarding decisions

related to theme; however, some men would really appreciate being involved in the planning. Sit

down with your husband-to-be and talk frankly about your shared vision for the wedding. Listen

carefully to his suggestions and ideas, building a plan together. As the wedding date nears and the

pressure to manage all of the details of the event increases, preplanning with your fiancé can avoid

misunderstandings and arguments. Never forget that this is your special day as a couple, and not just yours as a bride.

Creating a Wedding Theme

As a designer, I approach every event I’m planning as a project, and I suggest you do the

same. Before purchasing anything or selecting the location, surf the web and read a variety of

bride and fashion magazines; when you see a picture you like, cut it out and put it in your planner.

Visit craft stores, and if you fall in love with particular fabrics or patterns, purchase them in small

quantities. In order to familiarize yourself with the many types and pricing of fl wers, visit flower

shops before you meet formally with a fl oral designer. Find out which flowers will be in season

on your wedding date. Keep all the information that you collect organized, and after few days of

research, with very little effort, you will have a variety of inspirational ideas to inform your decision making.

The overall mood and feel of your event will become visible. This will make it easier for you

to explain your desires and expectations to your vendors, as you will have tangible items and pictures to inform your decisions.

Visit a paint store and browse paint chips. This is a free starting point for putting together

your wedding color palette. Purchase a color wheel or use one from an Internet website. A color

wheel is an indispensable instrument for every designer, and you are now acting as your own

wedding designer.


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